100% Natural non-GMO erythritol. ZERO calories, ZERO active carbohydrates Crystal clean taste, 70% sweeteness of sugar, no bitter aftertaste like stevia. Perfect for Baking, cakes, meringues, Ice cream. Helps people trying to loose weight who have a sweet tooth. 0 GI, great for people who want to maintian stable blood sugar levels More Stomach friendly then xylitol, and safe for pets.